What we do
Fuel My Performance® is a nutrition management software used by forward thinking nutrition businesses as well as professional sports teams/academies and organisations. We provide nutritionists with the technology and tools required to connect with, manage and educate their clients and athletes for improved health and performance outcomes.
We have firsthand experience of the challenges faced in nutrition, both as former athletes and now as SENr registered nutritionists.
As a former athlete, Sean was determined to find ways to optimise his own health and performance. At the time, there was no easy access to a club nutritionist, but he recognised that when he fuelled well, he played well.
As a practitioner, Sean was forced to use multiple non-integrated software applications to educate and support his clients, teams athletes. This firsthand experience led to the development of Fuel My Performance®. In 2018 he and co-founder Rikki launched Fuel My Performance® V1.0 and later that year were backed by Loughborough University’s Business and Enterprise Hub. In 2019 we launched the iOS and Android app for clients and athletes.
At Fuel My Performance® we made it our mission to make evidence-based nutrition support more accessible to all.
Sean Buxton MSc BSc
Co-founder and CEO
Performance Nutritionist (SENr)
Associate Nutritionist (AfN)
Rikki Carrington MEng
Co-founder and CTO