Our story

We have firsthand experience of the challenges faced in nutrition, both as former athletes and now as SENr registered nutritionists.

As a former athlete, Sean was determined to find ways to optimise his own health and performance. At the time, there was no easy access to a club nutritionist, but he recognised that when he fuelled well, he played well.

As a practitioner, working with individual clients as well as a team of 60 athletes, Sean was forced to use lots of different softwares and apps to carry out his role (inefficiently). This firsthand experience led to the development of Fuel My Performance®. In 2018 he and co-founder Rikki launched Fuel My Performance® V1.0 and later that year were backed by Loughborough University’s Business and Enterprise Hub. In 2019 we launched the iOS and Android app for clients and athletes.


Quite simply, to streamline the way practitioners do business. We aim to enable practitioners to connect with, manage and educate their clients via one professional software/application and in turn, optimise their health and performance.

What is Fuel My Performance?

Fuel My Performance® is a nutrition management software and client facing app that is used by forward thinking nutrition businesses as well as high performance teams. By combining the technology and tools required by nutritionists into one professional software/application enables them to save time, support their clients more effectively and in turn, deliver greater results.

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Our team


Sean Buxton MSc BSc

Co-founder and CEO
Performance Nutritionist (SENr)
Associate Nutritionist (AfN)


Rikki Carrington MEng

Co-founder and CTO